{"title":"Gifts for a fisherman","description":"\u003cp\u003e\u003cstrong\u003eGifts for someone who loves fishing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor early mornings on the water, cold winds, and moments that matter.\u003c\/p\u003e\n\u003cp\u003eDiscover responsible, high-quality gifts for anglers who value warmth, functionality and authenticity. From handmade lures to carefully designed gear and apparel, every product is built to be used, not just given.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade in Finland.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"memento-by-norolan-custom-lure-with-your-own-photo","title":"Memento by Norolan - Custom Lure with Your Own Photo","description":"\u003ch2\u003e A fishing lure that tells your story\u003c\/h2\u003e\n\u003cp\u003eThe Memento by Norolan custom photo lure is more than just tackle, it’s a personal expression and a memory you can carry with you on every fishing trip. Whether it’s a photo of your first big catch, a trusted boat, a beloved pet or a meaningful place, we turn your image into a handcrafted lure designed to be used.\u003c\/p\u003e\n\n\u003cp\u003eEach lure is handmade in Finland, one at a time, with the same care and attention we give to every product. It’s a simple idea: a real fishing lure that’s personal, meaningful and built to last, making it a perfect gift for anglers who appreciate something truly unique.\u003c\/p\u003e\n\n\u003ch2\u003eChoose the image, we’ll do the rest\u003c\/h2\u003e\n\u003cp\u003eYou decide what goes on the lure, landscapes, logos, people or even an inside joke. Just keep it respectful. We believe in creating something meaningful for both the maker and the angler using it.\u003c\/p\u003e\n\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eUpload your photo using the \u003cstrong\u003e\"Upload image\"\u003c\/strong\u003e button\u003cbr\u003e\u003cem\u003e(Tip: images with some space around the subject work best)\u003c\/em\u003e\n\u003c\/li\u003e\n  \u003cli\u003eLet us know if you’d like any edits, such as background removal, text or color adjustments\u003c\/li\u003e\n  \u003cli\u003ePlace your order and we’ll handle the rest\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eA gift that means more\u003c\/h2\u003e\n\u003cp\u003eEach custom lure is delivered in a real wooden box made from Finnish birch. Whether given as a gift or kept as a personal item, it looks just as good on display as it does in use.\u003c\/p\u003e\n\n\u003cp\u003eWith thousands of custom lures made, this remains one of our most requested products. Not because it’s flashy, but because it connects fishing with what matters most, stories, memories and moments on the water.\u003c\/p\u003e\n\n\u003ch2\u003eAward-winning lure platform\u003c\/h2\u003e\n\u003cp\u003eThis custom lure is based on the \u003cstrong\u003eNorolan Light Spoon\u003c\/strong\u003e, an award-winning handcrafted Finnish lure. 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It allows the recipient to select exactly what they need from our full range. If the chosen product exceeds the gift card value, they can simply pay the difference.\u003c\/p\u003e\n\n\u003ch2\u003eNorolan gift card\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA reliable choice:\u003c\/strong\u003e anglers know what they want, this lets them choose it\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast and easy:\u003c\/strong\u003e delivered within minutes after purchase\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible:\u003c\/strong\u003e usable on any product in our online store\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDigital delivery:\u003c\/strong\u003e sent directly by email\u003c\/p\u003e\n\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eThe gift card is delivered by email to the address provided at checkout. 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Handcrafted in Finland with premium quality and practicality at its core.\u003c\/p\u003e\n\n\u003cp\u003eThe result is a versatile knife for cutting line, cleaning fish and handling everyday tasks by the water or at camp. It’s rust free, razor-sharp, safe to use even with wet hands and light enough to carry on every trip.\u003c\/p\u003e\n\n\u003cp\u003eThis is the kind of fishing knife every angler will appreciate, especially when versatility and reliability matter most.\u003c\/p\u003e\n\n\u003ch2\u003eNorolan fishing knife\u003c\/h2\u003e\n\u003cp\u003eHeikki Alakulppi from Rovaniemi is one of Finland’s most respected knife makers. 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It comes from the merino sheep, a breed adapted to survive extreme weather, from freezing mountain winds to scorching summer sun. That’s why merino garments are both warm and naturally breathable, keeping you comfortable even during intense activity.\u003c\/p\u003e\n\n\u003cp\u003eWe use only \u003cstrong\u003emulesing-free\u003c\/strong\u003e, ethically sourced merino wool.\u003c\/p\u003e\n\n\u003ch3\u003eBecause fishing should feel good\u003c\/h3\u003e\n\u003cp\u003eWe fish for the experience and believe your gear should enhance it. That’s why we craft products using the best materials and honest design. This Finnish-made merino wool beanie is one of our proudest examples. 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Whether you’re casting a line on a quiet lake or strolling through town, this cap lets others know what matters to you.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for comfort in real use, selected models feature a breathable mesh back panel for ventilation during warm days, while others offer a structured full-back design for a more classic fit. All variants are made from durable, high-quality materials that retain their shape and stand up to everyday wear, in line with Yupoong’s renowned craftsmanship.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of the cap is Norolan’s custom-designed logo, proudly showcasing Finland’s national fish, the perch. The artwork also captures a tranquil lakeside scene reflected in the water, a tribute to the nature we cherish.\u003c\/p\u003e\n\n\u003cp\u003eThe adjustable snapback or fitted construction ensures a comfortable fit depending on the model, making this cap a versatile choice for anglers. 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Traditionally hand-carved from birch burl by the Sámi people of Lapland, kuksas were vital tools for life in the northern wilderness. Used to drink water from streams, warm coffee by the fire, or soup after a long day, these cups were carried everywhere, often tied to a belt or backpack. A well-made kuksa wasn’t just practical, it was personal, passed down through generations and believed to bring luck if cared for properly.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eNorolan kuksa\u003c\/strong\u003e brings this tradition into the modern age. Handcrafted in Finland from a sustainable natural fiber composite, it honors the spirit of the original while offering modern ease.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLightweight and easy to carry\u003c\/strong\u003e, it’s ideal for trekking, hiking and fishing trips. 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This knife combines the finest craftsmanship from Finnish Lapland with practical functionality trusted by local anglers.\u003c\/p\u003e\n\n\u003ch3\u003ePerfect for fish under 3 kg\u003c\/h3\u003e\n\u003cp\u003eThis knife is the ideal fillet knife for fish under 3 kilograms. Its medium-flex stainless steel blade offers precision and control, while the handle, crafted from Finnish birch, provides a solid and comfortable grip in any condition.\u003c\/p\u003e\n\n\u003ch3\u003eElegant birch sheath, safe and secure\u003c\/h3\u003e\n\u003cp\u003eEach knife comes with a beautifully crafted birch wood sheath featuring a subtle fish scale pattern and a clever magnetic closure. Whether you're packing it for a fishing trip or storing it at home, the sheath keeps your blade secure and ready to go.\u003c\/p\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 53 g (72 g with sheath)\u003cbr\u003e\n\u003cstrong\u003eTotal length:\u003c\/strong\u003e 280 mm\u003cbr\u003e\n\u003cstrong\u003eBlade length:\u003c\/strong\u003e 160 mm\u003cbr\u003e\n\u003cstrong\u003eBlade thickness:\u003c\/strong\u003e 2 mm\u003cbr\u003e\n\u003cstrong\u003eBlade height:\u003c\/strong\u003e 19 mm\u003cbr\u003e\n\u003cstrong\u003eResponsibly handcrafted in Finland\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHand-wash recommended\u003c\/strong\u003e for longevity\u003c\/p\u003e","brand":"Norolan","offers":[{"title":"Default Title","offer_id":50791306461504,"sku":"KIVALOFILETTI","price":89.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/2469\/5104\/files\/Kivalofiletti_1_0fe6f361-82cc-45c4-9b70-165dcf69b582.png?v=1776083315"},{"product_id":"norolan-heritage-hoodie","title":"Norolan Heritage Hoodie","description":"\u003ch2\u003eNorolan heritage hoodie\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eBuilt to last, not to sit at the back of a closet.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\n  The Norolan Heritage Hoodie is a tribute to Norolan’s artisan values and\n  uncompromising approach to quality. 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